As we progress through 2017, organizations are facing greater challenges on the digital marketing. With growth and revenue a priority for major businesses, 74% of marketing professionals have concentrated on converting their leads to customers. Quite a few of them also focused on increasing traffic to their site. Apart from accelerating inbound marketing, technologies have continued to evolve also. Here we will discuss about the internet marketing trends which are going to matter in 2017:-
The relationship between online and offline sales techniques is likely to narrow down even greatly in 2017 and 2018. In a world which is dominated by smartphones, 80% of millennials utilize their phones in-store and 74% claim to be interested in receiving location-based mobile alerts. For any organization which has an optimized mobile strategy, capturing customer in-store digital marketing techniques will offer an effective means for conversion.
A fine example of this can be taken from the American supermarket Target. The store has launched a reward app for presenting their customers with special offers as they walk through different departments of their stores. At present, advanced beacon technologies makes it easy for marketers for placing relevant offers into hands of customers. Therefore, this is one of the most popular digital marketing trends to have come up in recent times.
Since consumers become savvier and acquainted with digital surroundings, they have a greater desire to connect with connect brands and follow their stories. Online video now accounts for 50% of all mobile traffic. This year, there has been an exponential rise in video sharing, video content creation especially in the field of social media.
Platforms like Facebook and Periscope Live are now making it considerably for businesses and brands for connecting with followers and fans in real-time. You will message across by streaming live broadcasts and offering them in advance since people’s interests for video stimulation increases along with the need for live video content.
Expiring social content
Since social media consumption is rising and major players are monopolizing the market, you can expect major changes in social from next year and beyond. Facebook purchased WhatsApp, Twitter bought Periscope and social therefore has become more consolidated. The manner in which these platforms operate can change very well. It is up to businesses and their marketers to focus on the changes which are taking place at present in this domain.