People are now using digital devices for shopping rather than visiting shops. In terms of internet users, India is the second largest country and the reach of internet is ever growing. This is because of the increasing penetration of the internet and mobile phones in tier 2 and tier 3 cities.
Why You Should Learn Digital Marketing?
Learn Digital Marketing | Image Source: all-free-download.com
Marketing done using the digital technologies like internet or mobile phones or display advertising is called digital marketing. Through digital marketing you can reach a large number of people simply because more and more people are now online.
There is an increasing trend where people prefer to research and buy goods and services online. This is the reason that top companies are spending money on digital marketing and there are only 35 trained digital professionals per 100 jobs. The industry needs digital marketing professionals who can execute a campaign from start to finish. Digital marketing includes website design, SEO techniques to improve visibility of your site for search engines, Web analytics to analyse what users are doing on your site. All of these lead to an effective digital strategy for online companies. An effective and well thought out digital marketing strategy can help improve the ROI for companies and brands by as much as 20 to 30 percent.
SEO techniques | Image Source: all-free-download.com
If you want to learn digital marketing, there are many universities that offer digital marketing courses. The curriculum is job oriented and makes the candidates ready for the digital marketing industry. It aims to develop smart digital marketing professionals. The vision of most of the courses is to produce top talent and serve as a hotbed for world-class innovation.
The learning in digital marketing completely depends on the experience and the expertise of the faculty. The faculty is mostly experienced and have minimum of 5 years of experience of working and executing digital campaigns. The faculty should have the experience of working with big campaigns to help you learn digital marketing.
How Does Digital Marketing Work?
You can use a number of strategies like SEO to increase the business traffic of a site. SEO helps to maintain the PageRank of a website. It is an effective way to improve the ROI as it helps to improve the ranking of the site on search engines thus leading to increased traffic.
There are many social media platforms and the brands can benefit from them based on their business. Social media offers an open platform for digital media marketing. It allows people to engage with the brand / company. Companies can regularly follow their customers and give them the latest news about their products.
Other method include online press releases where you can write industry related articles and distribute to various websites that are best suited to the brand or best match the target audience. You can create advertisements that are textual, banners or image based.
With Digital advertising you can reach your target audience. You can promote a product or a service online.
To track what is working in you digital marketing campaign you can use the different analytics tools. These tools give details on how the website is performing. These insights can help you focus on specific parts of the campaign. Using the data and analytics from these tools you can gauge the success of a digital marketing campaign.