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If you are planning to get a position of the SEO specialist in any of the well known companies then you need to be well versed with the job profile. There are some SEO strategies and concepts that you are supposed to learn so that you are rightly prepared for the interview. Basically, the candidates appearing for the SEO specialist interview will be tested for the basic understanding about the concept along with their creative skills they possess. You will be checked on your background profile, as well. However, if you are a fresher then you do not have to worry much about it.
Top SEO Interview Questions
Here are some common questions and answers that can be asked in your SEO interview. If you are prepared for it, you can surely do well in the interview. Learning them will make you confident, so here they are:
1. What do you know about SEO?
SEO is Search Engine Optimization, a process to optimize the website to improve its ranking on the search engines. The techniques will help to improve the visibility of the website on major search engines such as Yahoo, Google, Bing, and more. There are two major kinds of SEO, on page optimization and off page optimization.
2. What is On page Optimization?
Onpage is an essential part of SEO, through which one can improve the ranking of the webpage. Onpage optimization can be done through using proper Keywords, Meta tags, content of the site, title, structure of the site, images optimization, outbound links, internal linking and more. It is more focused on technical aspect of website.
3. What is Off page optimization?
Off page optimization is about creating backlinks to the website. Backlinks are created by submitting articles, improving ranking, video sharing, ppt sharing, directory listings, business listings and more. It is always essential to create good quality backlinks to the website.
4. What are Backlinks?
Backlinks are hyperlink from one web page to another website. These can be created by linking to good, relevant, spam free website.
When you learn internet marketing, all these topics will be covered in detail. Some other questions related to SEO techniques that can be asked are:
5. What should be the ideal character count of Description tag and title Tag?
Description tag should be around 160 to 170 characters and Title Tag should be around 65-70 characters .
6. What is Anchor Text?
Anchor text is the text that is hyperlinked and clickable. Keywords are used as anchor text as it helps improve ranking of the keyword (used as anchor text) in the search engines.
7. What are Keywords?
Keywords are relevant term used for searching websites through Search Engines like Google, Yahoo, bing etc. Keywords can categorised into two types – primary keywords and long tail keywords.
8. What is ‘nofollow’ link?
“Nofollow” is a way to instruct search engines “Don’t follow links on this page” or “Don’t follow this specific link.” . The tag can also be used when we do not want any page to crawl or specific link to crawl on the page. The link that is contained with the nofollow attribute is called “NoFollow” Link.
9. What is robots.txt?
Robots.txt is a text file located in the root folder of the website. It is through this file, it gives instruction to search engine crawlers about indexing and caching of a webpage, location of file. The file is also used to block specific folder/file in the website.
10. What is Sitemap.xml?
Sitemap.xml is an xml file that contains all the list of URL’s in website. The file also instructs search engines the frequency how often the page will change and the priority of importance of every webpage in the website.
There are still a lot more questions that you can go through and understand. When you learn internet marketing, you can know more about the SEO elements.